Fine Watches · Hamilton Jewelers

TAG Heuer

Swiss sports watches and chronographs since 1860, including the Carrera, Aquaracer, Formula 1, Link and Monaco collections.

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TAG Heuer at Hamilton Jewelers

TAG Heuer began as Uhrenmanufaktur Heuer, founded by Edouard Heuer in Saint-Imier, Switzerland, in 1860. The company built its reputation on timing: the oscillating pinion of 1887 that still appears in chronograph movements, the Mikrograph of 1916 that measured to a hundredth of a second, and dashboard timers for racing cars and aircraft. Jack Heuer's Carrera of 1963 and the square Monaco of 1969 tied the brand to motorsport for good. TAG Heuer has been part of the LVMH group since 1999 and remains the house most associated with racing chronographs.

Hamilton carries TAG Heuer's core collections. The Carrera is here in chronograph and three-hand automatic forms, including the Chronograph Sport in 42 millimeters, with cases from 28 to 44 millimeters. The Aquaracer dive watch runs from 30 to 43 millimeters in quartz, automatic and Solargraph versions, and the Aquaracer Professional 200 and 300 lines cover serious water use. The Formula 1 and Link round out the range. TAG Heuer suits a first good Swiss watch as well as a dedicated chronograph for someone who follows racing.

Case size and bracelet fit matter with a sports watch, so it is worth trying a few. Visit our watch salons in Princeton or Palm Beach, or book an appointment and our team will have the Carrera and Aquaracer models you are considering ready to try. Every order is gift wrapped, and we can help you choose between collections if you are buying as a gift.

Saint-Imier, 1860

Built to Time the Race

Heuer made its name measuring fractions of a second, from the oscillating pinion of 1887 to the dashboard timers that rode in race cars and cockpits.

The Carrera, named for the Carrera Panamericana road race, has been the house's signature chronograph since 1963.

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TAG Heuer at Hamilton Jewelers.

Try the Carrera and Aquaracer on in our Princeton and Palm Beach salons, where our team can size bracelets and swap straps on the spot.

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